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Twitter can be a very useful tool when it comes to building a foundation for your business' online presence. The network is focused on real time engagement and conversations - which are priceless when it comes to targeting the right people.We've already discussed how to improve the performance of y Read More

Live videos are taking over social media! The need to connect more quickly has given way to real - time live video streaming and sharing on many social media networks. Some networks and apps like Snapchat and Periscope were built on the idea of sharing videos live. But what can you do with videos a Read More

One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it's been on your social media channels? Repurposing influencer marketing content can be a great way to drive Read More

I'm sure you've seen a ton about Instagram Stories in the past few days. In an effort to get users to share more content, and to compete with Snapchat's ever growing popularity Instagram has launched Instagram Stories. The feature lets you create a string of images and videos that disappear after 2 Read More

Getting people to share things online can be like pulling teeth sometimes! Wether you own a brick and mortar business, have a product/service or are running an event, increasing user generated social media content is a must nowadays. There are a gazillion factors into what can make people want to s Read More

Twitter's new dashboard can seem a bit confusing, but there are a few reasons why should spend time checking it out. My two favorite features within the Twitter Dashboard are featured tweets and gallery functions - which can bring much more visibility to specific tweets.

I'll walk you through th Read More

It's all about Snapchat right now! With the social network surpassing Twitter in active users last month (Snapchat reported over 150 million daily active users) its no wonder brands and anyone trying to build a following are getting more active on the network. If you have no idea where to start bui Read More

Engagement is one of the most sought after metrics in social media marketing. There is no point to putting so much time and effort into creating content and publishing it online if no one is going to see it. Without engagement, your social media is useless. So what do you do when you need to increa Read More

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come together to work on a campaign. Here are 3 common inf Read More

Twitter is one of my favorite social media networks. Besides getting breaking news faster than any network, Twitter is a really great brand builder. Unfortunately many people and brands miss out on the benefits of of the network because it does have a bit of a learning curve and many factors play i Read More