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Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. As with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of r Read More

Sometimes after you finally find the perfect image, spend time to edit it just right, then… well nothing, because you’ve drawn a blank about your caption! It can be really easy to get stuck when its time to write your messaging. Stare blankly at your phone no more! In this post I’ll show you 6 idea Read More

Organic reach has definitely declined greatly over the years, but that doesn't mean you can't improve your own organic reach and get the most interaction from your audience. In my newest post I'll show you how to increase your organic reach on Instagram, Facebook, Twitter and more! Read More

Building up your email list is one of the smartest things you can do for your business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media can be a great tool for this specific task – and there is no reason why you shouldn’t try to co Read More

A big part of gaining a social media following is to post content to your social media channels consistently. This means coming up with new photo or video concepts all the time. Even with careful planning, running out of ideas or coming up with new ones is a daily challenge. Feeling a little stuck Read More

Snapchat is one of the fastest growing social media networks, and like any social media network, the updates keep coming! Last week Snapchat launched “3D stickers” – which lets you stick emojis on to moving objects in your Snapchat videos. Learn to use this new feature in this post. Read More

Influencer marketing is the "new" word of mouth marketing and if you're confused about what to do with your social media influencers once you have them, you've come to the right place. In this post I'll share 3 really simple ways to partner with influencers (without creating any content on your own Read More

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and Read More

In 2016 a lot of the chatter surrounding social media trends is around the importance of video content in your social media strategy. But what if you don't have a budget to hire a videographer or video editor? I'll show you a few quick ways to easily create great video content for your social media Read More

What does Instagram's new algorithm mean for you brand? Many marketers are freaking out! In this post I'll detail what you can do to stay ahead of Instagram's new algorithm change. Read More