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Selling SEO to a small business owner is hard because explaining SEO to a small business owner is REALLY hard. Even those who do understand some of it, and do understand that digital marketing is important, often renounce SEO and put their energy and resources into social media and email marketing. Read More

You know that part of your SEO sales presentation when you have to explain “links” to small business owners? While you’re talking, they hear “blah, blah, blah.” If they don’t “get it," they’ll never really be sold on the concept of SEO. Show them this article, and they will “get it.” Read More