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So let's take a look at 27 commonly misused words. Some are common mistakes that can cost you when trying to keep a reader's attention. Others are more obscure and just interesting to know. Read More

What can you do when sales prospects seem interested yet keep stalling, avoiding commitment because they're not the only decision-makers? Asking the right sales questions is vital when their bosses are part of the decision-making process. Here's how to ask them, streamlining the sales prospecting process, saving time, and closing more sales. Read More

Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers, is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing, promises to help even more businesses. Read More

Even the best managers can find themselves trapped in a labyrinth of accountability when they're not getting the results from their well-meaning but swamped employees. Paul Cherry shows managers how to get their team members to embrace accountability by uncovering how much and what kind of guidance they need to reach their goals. Read More

All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen. Read More

Asking questions by leaving messages in people's voice mail is tough, but not impossible. These 8 rules teach you how to create brief but useful messages for prospective customers, or use a question as a teaser that leaves your prospect eager to learn more about what you can offer. Read More

Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

Explore the value of helping your customers re-evaluate their existing vendor relationships, using questions that will guide them through the evaluation process. Read More

Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart Read More

Imaging Spectrum Magazine's November 2008 edition features Paul Cherry's article “To Keep Buyers Coming Back, Don't Be Nice — Be Real” on page 40. In this article, Cherry reveals the secret of customer loyalty: customer engagement. Read More