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You’re the manager of a corporate volunteer and giving program brainstorming ideas as you map out activities for the year. Or you’re a CEO weighing the budget for your company’s social impact agenda. Or you’re a passionate employee volunteer looking for suggestions to ramp up your company’s program Read More

The process of branding was developed to act as a guard for businesses against failures. Branding enforces easy decision making for consumers. But when this go wrong, the decision making process becomes easier but against the brand. Read More

There comes a time in every savvy business owner’s life when they know they must step up their social media presence.

It should already be a given that you are utilizing, at least one social media platform. Read More

When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Read More

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing ROI – including content marketing ROI — is one of the top challeng Read More

Are you sick of coffee dates that go nowhere? Endless requests to ‘pick your brain’ or provide giveaways with little in it for you? Or endless networking events that give you little to no concrete or fast return on investment? Read More

As we struggle to be heard in an increasingly crowded content marketing universe, influencer marketing could be the key we've been looking for Read More

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
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Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
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Entrepreneurs and small business owners are always in time crunch. Use these 5 productivity tips to get more done in less time. Read More