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A business organization has scarce resources. And when they market their products or services, they cannot target random people most of whom may not be interested in their offerings.
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Why are so many more of America’s self-employed immigrants than was the case a generation ago? Dan Wilmoth, an economist at the Office of Advocacy of the U.S. Small Business Administration reports that the biggest reason is the rise in immigration.
Between 1994 and 2015, the immigrant fraction of Read More

Don’t let that Thanksgiving tryptophan knock you out too hard—Small Business Saturday is right around the corner! Shoppers around the country are encouraged to “shop small” on November 26th and direct their dollars to businesses just like yours. Is your storefront ready? Get your head in the game w Read More

You want to build a great team for your business, but attracting the best of the best can be tricky. These strategies will make it easier to attract top talent—without offering crazy perks or incentives. Read More

With Small Business Saturday just around the corner, it’s time to start thinking of ways you can use the occasion to promote your business. While sales and discounts can be great, there are actually plenty of other ways small businesses can promote their products and services on Small Business Satu Read More

Remote working has its advantages and disadvantages. One of the major disadvantages for many remote workers is productivity; how can they stay productive and not roam about the internet to pass time because they have no one overlooking them? Thankfully, there are some great browser extensions out t Read More

The social media world is a fascinating one.

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust! Read More

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engagin Read More

These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!) Read More

Japanese market is quite different to what Western businesspeople are used to when it comes to marketing and sales. In fact, when you begin analyzing local legislations and cultures, you’ll realize every market is pretty unique in one way or another. Read More