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Blogging is a great way for small businesses to find new customers. By providing useful content, you create trust with your readers. Read on to find other benefits and how to get started. Read More

It’s Friday again, and yes I want to show an infographic that I found inadvertantly that offers up a spotlight on our SEO world on the web.

What I mean by that is what kind of statistics that come to light when you look at Google Insights, Google Adwords, Google Trends, Wikipedia, SEOmoz, Search Read More

Everyone knows that that startups are risky, but they also expect that the job will be exciting and potentially very lucrative (think early employees at Facebook and Google). Yet we have all heard stories about the high turnover, unstructured work environment, lower base pay, and unpredictable expe Read More

SEO is a crucial aspect of website promotion. However, it has a largely undeserved reputation for being slow, expensive and time consuming. An additional problem is that Black hat SEO is actually more expensive than its white hat counterpart. Read More

Learn how SupplyFrame went from email marketing to marketing automation and engaged more leads in the process. Read More

Recently I attended a local networking event. Several new members were given “2 to 3 minutes to introduce themselves.” Sadly, this did not happen as expected. Each person, in turn, talked for almost 10 minutes and just rambled on trying to convince us why we should buy from them. Read More

Don't we all just love to hate Facebook? In this post I go over some of the ways that the Facebook experience can pose challenges to a small business' marketing efforts. Read More

An entrepreneur named Jill Cartwright started a company called Go GaGa and began selling products to young parents. One product was a fashionable diaper bag. She discovered that her diaper bags were also being bought by commuters, photographers, and even bird watchers.
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Facebook and Twitter are great ways to get a feel for customer opinion—but sometimes you need more in-depth insights than these social media tools can provide. If you’re developing a new product, revamping your website or considering expanding your service offerings, it may be time to hold a focus Read More

Cold calling is the act of telephoning someone who you don't know, to try and sell them something they don't necessarily want.

Now that's an uphill battle. I know, I've tried it. I've also paid other people to do it for me. I don't do it any more though, because there's a better way. Read More