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Segmentation is a key strategy for increasing email marketing metrics and conversion rates. Get seven best practices for successful segmentation. Read More

No matter how you present your killer content, it will always speak for you. It will help you bring success to your business. So don’t hesitate to make the most out of the killer content you create. Read More

As an entrepreneur, it’s never too early to start selling yourself and your idea. I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. The result is they get no feedback, no credibility, no visibility, and no invest Read More

If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their money Read More

Are you looking for a new source of innovative ideas for your business? One of the best ways to spark innovation is by reviving dead ideas from your business’s past. Read More

The higher appearance in search engine results is subjected to the parameters set by search engine algorithm. However, till now, no webmaster has been able to find all the true components which the search engines associate with the ranking, and the magnitude of their impact on rankings. Read More

With over 500 million users, Facebook is leaps and bounds ahead of any other social network. It’s likely the service that all of your family and friends are using and is a great way to stay in touch. Read More

One of the most frustrating things that can happen to a webmaster is when your website crashes, particularly if you are not very good at the technical sort of stuff. Read More

Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I’m talking about real, paid jobs—not the ta Read More

Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, there are TONS of books available with numerous titles that promise to entertain, enlighten, and educate read Read More