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Once you have your social media plan, make sure everyone knows about it. This will help keep your team on track, keep the company in the loop, and keep collaboration going.

Step One: Present your social strategy

Take 15 minutes out of your company's weekly meeting to fill everyone in on your Read More

Writing a good blog post isn’t just about writing great content. It’s about a creating a complete and compelling picture that capture’s your reader’s attention Read More

In this new series, find out what happens behind the scenes as we let socially conscious startups tell their story. Guest post by Katy Gathright of Designed Good. Read More

....Another easy way to create an SEO press release is to include an ‘h2’ tag. An h2 tag is a subheading and the search engines will put a little more weight on those tags than the rest of the document, so you’re giving yourself an SEO boost if you use subheadings. Read More

Even though there are two distinct schools of thought on the matter, there are several reasons why commenting is important for traffic. If used correctly, it is possible to establish a strong following which in turn draws even more traffic in the process. Once the art of commenting is understood it Read More

If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. And you should be. But emailing out these sales and discounts is an art. And to help you master the craft, we’ll cover what you should do to get the best Read More

The copywriting process can be followed by anyone creating content for clients on (or off) the web. Does the copywriting process work for you? Hint: yes! Read More

Building a high performance team is vital in today's
fast-paced business environment in order to retain your company's
competitive edge, particularly as a small to medium sized business. This comprehensive guide takes you how to develop a high performing team, with practical step-by-step tips t Read More

How do you decide whether to hire using a full-time W2 employee or a 1099 contractor? Here’s what you need to know and where to find the correct IRS forms. Read More

Of course, as a business person, you are probably already active on LinkedIn. You've built a network, joined some groups relevant to your business, and hopefully you are sharing information regularly on the site in order to forge new connections and to strengthen additional ones. Used correctly, Li Read More