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Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. Bu Read More

If you need a little extra help for your small business, use this guide to determine what your best option is. Freelance, intern, agency, part time and full time are all options at different levels of investment. Choose the one that's right for you. Read More

All industries use jingles and they are even more prevalent in industries were competition is intense, such as the food industry, which is the largest franchise sector per number of units. Look and listen to these...

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A Little Know Factor Separating Successful Business Owners From The Getting There, Breaking Even Or Going Broke Ones.
It’s pretty much inevitable you’ll face failure and tricky times in your business. This is especially true if you’re planning to take risks, step into the dark and try stuff that’s Read More

Lean Planning is a new methodology to help startups refine their business model and implement their plans so they can get up and running faster and easier. Read More

Struggling with getting traffic to your blog or website? Fret no more. Top blogger Ana Hoffman lays out step by step how to get 1,000 visitors to your website in only 30 days. Read More

As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total ret Read More

There was a time when I bought into the rosiest-colored world of social media hook, line, and sinker. I preached cliches about engagement, I raged against misappropriation of measurement metrics and ROI. I lauded social media as the thing that could finally make marketing into what it should have b Read More

When you line up your web agency for the first meeting or read their tender document, you’re hoping to be wowed a bit. You want to walk out of the presentation, having read their submission, and know full well that these folks can do the job for you. But are you being fair to them? Are you giving Read More

If your business doesn't have a blog, you're missing an opportunity. A small business blog helps you market your company online, establish you as an expert in your field, increase your organic search results, and grow an audience that may become customers for your products or services. Creating a b Read More