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You and your customers face many problems. Yet there is one shared by both and it can have major effects on your business. The major problem is stress. And to get more customers, businesses that relieve the buying stress will come out in front.
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Sales has come a long way in the last few years, but it isn't slowing down yet. Have you kept up to date with the practices? Read More

Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s Read More

Learn why business to business networking can play a huge role in the success of your business over the long haul. Read More

I’m asking you to harness the power of inbound marketing, content marketing and social marketing to prevent your business from becoming a hobby. Find out how… Read More

Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of m Read More

Recent criticism of Facebook has become quite the pile-on ... but what does it all mean for us marketers trying to figure out our social strategies for 2013? Read More

Social media engagement doesn't just happen by chance. And here's the surprising reason why it happens, and why it doesn't... Read More

My lovely client Bridgette (from Village PR in Tauranga) told me the funniest story about a tennis game she played in Fiji recently. The parallels to and lessons about business were clearly apparent to us both so I just have to share it…

Bridgette it turns out is a bit of a gun tennis Read More

Learn some important lessons on both life and business from the legendary business great Lee Iacocca. Read More