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There is something extremely critical about receiving feedback that all business owners and entrepreneurs must understand.  As small business owners, we look at the tools that are available to help us gauge whether we’re on the right track or not.   And because there’s so much information that’s bo Read More

Human knowledge is finite

i.e. you don’t know everything about anything; and you know practically nothing about almost everything.(Read that again, and you’ll see that it does make sense!)

It is important to distinguish things that look similar but are not the same.

For example, it is imp Read More

I interviewed Alex Schregardus of Xyndi Ltd about his new app visitorM - his start-up experience and idea behind setting up the app and which market sectors it is ideal for Read More

How can you keep your writers consistently churning out quality posts? There’s a simple approach you can use to keep your writers busy for weeks at a time with only an hour or two worth of effort on your part. Read More

The biggest downside of social media marketing is that you don't own or control anything. So you have to play by Facebook or Twitter's rules, whether you like it or not.

Here are 3 shortcuts to grow any social network in record time. Read More

While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

One of the biggest mysteries in business is how some companies edge out their very-similar competitors. If they have the same product, what differentiates one from the other? Read More

In a down economy, all business owners are looking to tighten their belt a little. However, by replacing skilled staff or cutting services, you punish your customers and, ironically, may actually drive away business, leaving your company even further in the red. Read More