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Every platform is different and each has its own etiquette. If you’re making this mistake on Twitter, stop doing it today. Watch this short video (2 min. 28 sec.) to find out more. I’d love to hear your thoughts on this. Read More

The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content.

In a previous life, I planned and promoted events for a busy association. (By b Read More

Many companies today offer their employees health benefits. While it is a normal practice, some companies feel as if offering these benefits to their employees is also beneficial to their company. Though there are a few advantages in offering benefits to your employees,there are also disadvantages. Read More

Protecting your intellectual property can be overwhelming, time-consuming and expensive. Here's all you to need to know to get started. Read More

Knowing what to avoid might help your business be more successful in implementing a CRM strategy and a CRM technology.

This article is written by Elke Schmitt, Online Marketing Manager of GetApp.com Read More

Being heard over the competition in a crowded marketplace takes a special type of message. This whitepaper presents research on why some seller messages get heard, while most others don't. It shows you how you can make your proposition up to 10 times more powerful. Read More

On the surface, Google's latest big algorithm change seems great. But when you dig deeper, you see that there are too many scary questions -- and not enough answers. Read More

Regardless of how you feel about a customer’s behavior, you should always go above and beyond in satisfying their demands. Read More

Email marketing campaigns can increase your sales and drive traffic to your website. Discover 5 tips to develop a successful email marketing campaign. Read More

So you have great idea for a small business, but is it a good idea? How will you find out if anyone will become a customer of your business? Read More