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Making your earned media an effective source of new traffic can sometimes be a difficult process to manage.

You have a great third party endorsement whether it be a positive review or great press coverage. But one earned media placement only goes as far as the immediate audience and it Read More

OK, maybe misery is too dramatic, but at its core, unless our customers are miserable we will never be successful in selling them. This morning I was having Read More

Many small business owners struggling with bad employee behavior. Small business expert Ellen Rohr shares five tips for transforming a troublemaker into a superstar. Read More

Are you doing enough to market your business online? Jay Swansson, CEO and co-founder of iAcquire, shares his insight about search engine optimization, content marketing, and related inbound marketing channels. Read More

Risk management is often the overlooked part of strategy, particularly for smaller companies who focus on growth but do not consider the effect of “worse case” scenarios such as the loss of their largest client, product liability, or just plain bad decisions. Read More

A lot of newbie business owners get overwhelmed with the idea of marketing. They don’t know where to begin, or it just seems too technical to them. Not to worry. Read More

Al is the antithesis of the flashy, angel-investor funded startups we hear about every day. No board of directors. No disrupting. No big data. Just Al and his birds. Occasionally, he’ll get innovative and switch to a better grade of plywood or find a longer-lasting brand of paint. Other than that, Read More

We asked Stefan Töpfer, WinWeb‘s Founder, CEO & Chairman, a few questions about his company and view of the markets they serve. Read More

I’m starting to realize why so many people love Instagram. And it might not be what you think. Yes, it’s full of wonderful, and stunning photos. Yes, you can see what your friends and family are up to through their life of images. But, more importantly, it’s so easy to use, it’s almost lazy! Read More

Have a customer who just won't pay? It might be time to call a collection agency. Meredith Wood shares 5 tricks to finding the right one for your business (and that will get you paid). Read More