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Michael Scissons, chief executive of social media marketing firm, Syncapse, says his company has done the math and come out with a report. What's more, Scissons shares with blogger Gene Marks the formula your company can use to figure out what your Facebook fans are worth too. How much have they sp Read More

There are countless books and blogs about Twitter etiquette. Some say you should follow everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. This post is about why I WON’T follow certain people. Read More

Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real abou Read More

YouTube has hit 1 billion unique monthly users. If you're still ignoring YouTube's potential for your small business, you may be making a mistake. Here are 10 reasons you should start looking at ways your company can use YouTube to spread its message. How can video be used to share what makes your Read More

With the rising costs in selling products online, it might be difficult to keep afloat in doing online business. Here are some strategies that could help anyone to keep margins at bay. Read More

In an era of instant communication, information overload and search engines, word of mouth recommendations and customer satisfaction are more important than ever before. Your online reviews ARE your reputation and how you handle Yelp, Zagat (Google+), Facebook and Twitter make the difference betwe Read More

You wear many hats as an entrepreneur and, in the beginning if you are marketing your own product or service on your blog, one of those hats will be as a copywriter. But how to you create compelling content for your blog? We're talking about content that will capture the interest of readers, keep t Read More

Your e-mail marketing may not be spam. (Hopefully it's not.) But, in the end, any e-mail your prospects don't want to receive, even if they originally signed up to receive it, will eventually work against your brand. As a result, making it easy to unsubscribe to your e-mail can be good for your bus Read More

Think of building a business the way you would think about growing a lovely African Violet. Blogger Tania Dakka will show you how. Your business needs these three elements to grow whether online or off. If they sound a bit like the elements needed for a healthy plant, don't be surprised? What subst Read More

By Tina Hamilton

Investing in a company car is a big move—you don’t want to pay for “more car than you need”, but at the same time you’ll want to make sure you get all the features needed to be productive while working on the road.

For the most part, a company car is used for 3 main purposes: Read More