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Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

Every business needs project management. If you do not have a project management methodology your business will lose money. It doesn't have to be complicated though! Read More

Email marketing is extremely effective when done correctly. Here's five tips from Chief Evangelist of Blank Label, Danny Wong, on how to optimize your next email marketing campaign. Read More

When delivering a project to a customer, we must not lose sight of customer satisfaction in our desire to conduct an effective project management exercise. They asked for the project, so it is theirs and not yours! Read More

Risk management is an important element of business project delivery. It mitigates against potential project management problems. Don't be frightened of it though - every business should engage in risk management, start small and grow it over time. Read More

Is it easy to make a connection with top bloggers? It’s certainly not that difficult on the face of it, as blogs and bloggers live and thrive on the comments that are appended beneath each post. However, we advocate that you should take a much more balanced approach to making your move and that by doing so, you should be able to cement a much more productive relationship in due course. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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The Revolution has begun. Cloud Computing is set to take the SME market by storm in 2010. With 4 firms a day going out of business, businesses are realizing that in order to stay afloat and remain competitive they need to adapt and cut costs. Read More

The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More

The recent blast of snow and wintry conditions has highlighted how unprepared the Ireland and the UK was for the weather front. With schools closed and employees unable to get to work it is the hosted solutions that keep businesses going. Read More