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No one likes to be woken up by a blaring alarm clock – it’s always an unwelcome sound, regardless of how many hours of sleep you got the night before. A new company is trying to make waking up less painful, both for you and whoever shares your bed. LARK, a startup that made its debut on the TechCru Read More

At one time or another, startups are invariably asked how they are different from “company xyz”.
Many founders stumble in their answer. With most industries, there are a variety of competitors, most of which aren’t direct competitors but share similar features. Read More

For some startups traction with users comes first, and a solid business model follows. But entrepreneur Joe Stump says the biggest mistake made by investors is telling entrepreneurs that they can wait to “turn on” revenue. “Revenue isn’t a light switch. You have to practice making money,” he says. Read More

The term lean startup philosophy was coined by entrepreneur Eric Ries in 2008 to describe low-burn and lean thinking companies, and since then has gained a lot of popularity among entrepreneurs. But is the lean startup movement just a trend? Or is it here to stay? Entrepreneurs from around the wor Read More

Athletes and musicians aren’t the only people who need to worry about the dreaded ‘sophomore slump.’ Flickr co-founder Caterina Fake says it applies to entrepreneurship as well, and that it’s a risk every entrepreneur faces after a successful exit. “You have to be aware of it and you have to not be Read More

Brad Feld has completed several marathons, and not just in terms of building a company. The entrepreneur, investor and startup advisor set a goal of running a marathon in each state in the U.S., and has finished 15 to date with another on the agenda in early May. He says there are several running l Read More

Sometimes the end result of partnering with a big company is different than what you initially thought. This was certainly the case for Jack Abraham, the founder of Milo.com. He was working toward a partnership with eBay for his local shopping site when both sides realized there could be a bigger o Read More

From reading up on customer development to building a great team, every serial entrepreneur has one piece of advice that they offer to new entrepreneurs to help them on their way. Six serial entrepreneurs answered the question: What’s the best piece of advice you have for an early early-stage entre Read More

Whether a well-read blog, a national newspaper or a community publication, traditional media still have the power to capture eyeballs and establish credibility. Here are some ways you can grab the attention of the media, and build relationships with key journalists in your industry. Read More

A number of great innovations never take off because people simply never hear of them.
If you want customers, they first need to discover you. Marketing is simply leveraging channels to gain visibility for your product or service. Read More