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Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing. Read More

We asked 55 marketing experts about the SEO tactics that worked for them in 2018. Based on their answers, we’ve divided this post into the following 14 categories. Here’s some expert-talk for SEO effectiveness. Read More

When non-designers and designers collaborate, the chances for communication breakdown derailing a project are high — learn how to avoid this.

Believe it or not, miscommunication is one of the major reasons for a failed or delayed project.

It is estimated that for every $1 billion spent on pro Read More

If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the other way around. In this era of communication overload with many misleadin Read More

When it comes to retail and marketing, customer trust is everything. Do online shoppers trust your ecommerce website? Take a look at our checklist to find out. Read More

On your path to success, you are going to run into some tricky situations. You will have to make impossible choices. You may get blamed for someone else’s mistakes. But no matter what complicated situation you are thrown into, you should always stay true to your values. Read More

Every business wants to get the most out of its resources. Apart from making more profit, companies constantly strive towards reducing overall operational costs.
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Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act. As you’re crafting and editing copy for your new site, keep these nine content attributes in mind: Read More

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your busin Read More

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.
The Applied Marketing Science (AMS) “Listening to the Voice of the Cu Read More