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How do you make sure you're producing the highest quality content for your blog or marketing campaigns? This post runs through the process for nailing the perfect content strategy. Read More

Any purchase is your opportunity to shine. Don’t waste your chance.

Treat every customer like gold, platinum or diamonds, and the majority of them will treat you the same way.

Show people you appreciate their custom in ways they can’t forget.

Discover how to convert otherwise passive custo Read More

A pause in Brexit proceedings has helped a number of sectors regain some momentum, but for many, preparations for 29th March Brexit have already cost millions and a prolongation to uncertainty was a worst case scenario. Read More

Are you aware you need to boost and maintain your brand? Branding ideas for blogs and businesses with and without an advertising budget are explained. Read More

You probably think that the fact that you have started your own business validates your leadership ability. It may confirm that you were a leader yesterday, but do you have what it takes to be a leader tomorrow? In this era of rapid change, you can’t afford to stop learning, or you will find that y Read More

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate Read More

Metadata is data about data. Because data covers an endless source of information (via documents, images, video, spreadsheets, etc.), it’s a priority for IT. Least of all because metadata managements ensures that the database remains integral. Metadata lets people like you and me find relevant data Read More

When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the difference between failure and success. Yet, many new entrepreneurs brazenly assume they are bulletproof, and march blindly into the fray. The Read More

When it comes to search engine-related tasks, here are some of the best SEO audit tools you can use to understand how well your website is performing on the search engines. Read More

Modernizing your workplace impacts more than aesthetics — it's an opportunity to improve production, employee morale and gain a competitive edge.

Businesses that don’t undertake upgrades are likely to find themselves lagging behind the competition, on both the customer and workforce fronts. Whil Read More