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Businesses are starting to see traction from e-commerce now than ever before. How do you retain your online customers and keep them happy? Here are a few tips. Read More

What if I told you that Behavioral Segmentation could help you to get the connected customer immediately start thinking about your Hotel when making a Direct Booking.

There are a whole lot of ways that technology has made us more connected, and it’s made us also able to connect people Read More

If your small business brand isn’t healthy, neither is your business. This isn’t an issue you can afford to ignore. Here are 6 important questions you should ask to make sure your business brand is on the right track.

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Companies evolve and often, must evolve their brand and branding. We’ve seen this recently with rebrands by Dunkin’ Donuts, Weight Watchers, Uber, Unilever, and many more companies. Here's a good look at why companies rebrand, and what you should know to successfully rebrand your business. Read More

Don't just wait for your new business growth to happen, take charge and shape your businesses growth with these 8 underrated steps.

So, you’ve started a new business.

What’s next?

What do you do with this wonderful challenge you’ve created?

You need to focus on what steps you can take t Read More

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal compu Read More

The importance of efficient purchase order management Effectively managing purchase orders is a critical component of any business with vendor relationships. Read More

You’ve probably heard (somewhere) how important “location, location, location” is for your franchise business to succeed. Is it true? Find out now. Read More

People make buying decisions that are motivated by their desire to avoid a loss. Savvy marketers know this. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts. Read More

What does emotion have to do with creating loyal, enthusiastic customers? Everything. Here's a close look at what makes emotional marketing so powerful and how you can use emotional marketing to connect with more prospective customers, create more loyal customers, and increase sales.

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