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It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.


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Hotels, restaurants, experiences, tours, and attractions, as well as other destinations listed on TripAdvisor, are placing more attention on their digital presence. These businesses are focusing on mobile marketing, online reputation management, and deploying their marketing efforts on the right di Read More

To put it simply, “good” automation is automation that helps us do something we’d do manually if we couldn’t automate it (as opposed to something we’d never do manually anyway). Let’s see what that might entail. Read More

Sometimes we throw in words that add nothing to the meaning. They make it harder to read your article, book or report. Here are some words you can throw away. Read More

Are you a real estate agent that wants to generate more leads online? This guide shows you everything you need to start your online lead generation campaigns that will drive more leads for you real estate business. Read More

Some innovation needs to be aimed at improving processes, efficiency, and profitability. But when it comes to digital transformation, changes must revolve around human beings and their expectations.

Let’s go through a quick overview of the steps that companies need to go through in order to star Read More

With video now an integral part of Facebook, the social media platform is looking to make watching videos a more social experience. The global launch of Watch Party now means all Facebook Groups can watch videos together in real time. Read More

Great article on how creativity is needed more than ever at work, and how you can start fostering collaboration in the workplace today. Read More

Print advertising is dead.

At least that's why most people will tell you, especially us online marketers.

While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Read More

LinkedIn Endorsement is a great way to prove your credibility. It is a feature that allows other LinkedIn users to vouch for the skills listed on the profiles. Endorsements are effective in proving your expertise and supporting your claims. Below are ways you can consider doing to get more LinkedIn Read More