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It seems like everyone wants to be an entrepreneur and get rich these days. As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge is taking the inspiration from a Read More

A great culture allows businesses to attract and retain A-grade talent. How do organisations go about creating this type of culture? There are two keys. Read More

Your company has a lot of assets that help it in the marketplace - everything from the popularity of your brand to carefully-crafted ad campaigns keep your products in the minds of your potential clients. There's still one secret resource available to you - one that could amplify your market presen Read More

Hey Retailers, What choo gonna doo? One of the largest web-based retailers in the world is making a move to Australia.

That’s right; Amazon is arriving in Oz - and may even be here before Christmas! It seems to have already taken over the rest of the world, so it really was only a matter of time Read More

Want to get in front of an engaged audience?

Do you attend live industry events?

In this article, you’ll discover how to use live blogging to attract and connect with event attendees. Read More

Staying at your best on a regular basis is a challenging task. It becomes even more complex when you transform into a road warrior and change your locations rather frequently. It’s not a matter of a simple business trip, it’s a complete shift in lifestyle and work routine when you’re always on the Read More

Getting attention of customers has become much harder these days. Use these innovative methods to promote your business and increase sales. Read More

As many as nine out of ten new product launches fail. Give your product every chance to be successful by following a proven product development process. Here are the four important steps you must follow to turn your ideas into a successful new product:

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With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales. Here are four psychology-based design tips for improving product packaging design, and ultimately, increasing revenue.

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It’s that time of year again! Are you ready for your company Christmas party? There are always survival guides for employees, but what about the other side of the fence? Here are a few pointers for those throwing the parties.
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