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If your small to mid-size business is active on social media, and you’d like to include your entire team, there are some especially effective ways to make it happen. Here are five of them. Read More

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s e Read More

How do you figure out the management style that works for your organization? That depends on your industry, and the size of your staff. Let’s take a closer look at some of the different management styles. Read More

Shall we be using emojis in the workplace? With the workplace ever changing, Helen Anglin from Exposure Ninja explains why we should. Read More

Everyone in business loves to complain about their boss, and a classic Gallup study found that 50 percent of current employees have left at least one job in their career to get away from a bad manager. When asked for clarification, the most common reason seems to be a managers lack of clarity in se Read More

When creating a Google Adwords campaign, the type of keywords you choose to target will make or break your campaign. Choosing the wring type of keywords can lead to wasted spend and poor results. Read More

Page relevance refers to how well a search engine believes that your website page answered a user’s query. It is a major factor in building page value, and by understanding why a user made a query, and ensuring that your landing pages have headlines that are relevant to the query, you can significa Read More

Why is the page value of your website important? Because it affects everything from search engine rankings to the credibility of your site, and it also plays a large role in how well you engage visitors. Building your domain authority is one of the three keys to building page value, and here’s how Read More

Good news: Franchise opportunities come with a number of advantages. Wide market coverage is one of them. That makes business results almost immediate after the launch of the franchise. Keep reading for more advantages. Read More

Are you preparing to leave on a business trip in the near future? Do you have everything in order? Here is the last-minute checklist to help you out. Read More