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Success in today’s rapidly changing and highly competitive business environment requires a total alignment between the needs of each business function and the priorities of all team members. If you see signs of internal misalignment, such as too many meetings, overload of emails, or lack of engagem Read More

Social media is both a gift and a curse, and the only difference is in how you use it. Today I’m highlighting a few of the social media mistakes bloggers, marketers and other solopreneurs are still making, and how to put them right. Read More

Whether you’re already established in business, just beginning your entrepreneurial journey or planning to go it alone … You may have already realized that TIME is your most valuable resource.

That said; it makes sense to save as much of it as possible — while optimizing the time you do need to Read More

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More

As cyber criminals increasingly target businesses small and large, its clear an opportunity has been created for a totally different group of entrepreneurs. Namely these are people in the cyber security business, and with the increase in cyber attacks it's likely that growth will continue. Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

64% of customer phone calls are ignored. (Yikes!) Here's how to make sure an unanswered phone call doesn't turn into a lost customer ever again. Read More

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselve Read More

Are you wasting valuable time and prospect patience rambling on about your company and other useless facts instead of what counts for the prospect? Read More