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Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness. Read More

If you'd like to find out if owning a franchise is right for you, read this Small Biz Daily.com article. Lots of useful tips are included in it. Read More

It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking – one more social network with improved usability, one more wind-farm Read More

The digital market is evolving with time. If you’ve been there in the digital market for years, you must have come across a whole lot of new trends and developments. And this doesn’t necessarily have to take years. The digital changes are so rapid that they take just a few days or weeks to turn the Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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A business demands many skillsets – fundraiser, marketer, HR rep, web designer, and so much more. We’ve gathered a collection of tools for startups and entrepreneurs that help you simplify, streamline, and get your new business running in no time. Read More

If you only understand one trait of a successful marketing campaign, know that it should all be connected. Before we get into what this means, we need to look at the different parts of a marketing campaign, and for this purpose, we’re going to focus mainly on online forms of marketing. Read More

Having a good guide is essential in order to move in the right direction and achieve your goals. But finding out a good mentor is quite a challenging task. In the past, people were more principled and performed better because they were shown the right path by their mentor. A good mentor remains a g Read More

In this era of marketing, LinkedIn has become one of the hottest social media platforms. Have you ever thought to drive traffic to your blog using LinkedIn Pulse platform?

The publishing platform of LinkedIn is called Pulse. Sometimes, people get confused whether they’re publishing on LinkedIn o Read More

Understanding consumer behavior—what your target customers think and feel and how they buy—helps you better market your business. Here are the Read More