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In this age of disruption, the old recipe of “build a good business and they will always come” doesn’t seem to work like it once did. Big companies that seemed unstoppable, like Blockbuster, have lost to smaller and more nimble competitors like Netflix and Redbox. The irony is that these “big” comp Read More

How right Kalev Leetaru is on Wikipedia’s decision to ban The Daily Mail as a source.
This decision, he concludes, was made by a cabal of 50 editors based on anecdotes.
I’ve stated before on this blog how Wikipedia is broken, the abusive attitude of one of its editors, and how eve Read More

People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making, with no assistants or help from specialists. That’s why Fortune 500 executives usually don’t survive as startup CEOs. Read More

After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experimentation and optimization were priceless. In this post, I will cover some of the techniques that worked really well for us. Read More

Have you ever been working on a project for your business and hit a point where you can't focus any longer? Or maybe you hit a wall and you can't seem to get past it no matter how hard you try to push through. Read More

online retail can be a very tricky business, but those who survive and prosper, do so with great reward.

If hitting the revenue wall is commonplace for many, how do retailers get ahead of the growth slide?

By courting repeat customers. That’s how. Read More

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approac Read More

Marketing activities purely based on consumer behavior. Consumer behaviour is forever unpredictable and always tough to examine for the marketer.
Customers ways of thinking totally depends on many aspects such as like market trends, trending topics etc.
here, ModernTechnolab Shares Infographics Read More

Pinterest has introduced Search Ads. How can use them? Here's your first look at the new Pinterest Search Ads and how you can tap into their advertising power. Read More

You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More