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For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Stree Read More

Organic reach on social media has been declining for years. Is it finally time to give up the ghost? Read More

Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) Read More

There's no denying it - cloud has arrived.

Cloud technology has seen adoption grow rapidly in recent years and is expected to be even bigger business.

Forrester expects public cloud services to be worth $236 billion by 2020 and, if the new year hasn't sunk in yet, that's just three years aw Read More

It seems like every day I hear from an aspiring entrepreneur who doesn’t know where to start, or doesn’t have the time or expertise for all the mechanics of starting a business based on their great idea. While I can route them to hundreds of resources on the Internet for individual pieces of this t Read More

Is Twitter dead? Probably not.

Twitter is giving full access of its Tweets to Google.

Twitter is making use of this traffic without logging into the platform.

If you are a blogger, marketer or in business, Twitter should be a part of your overall social media campaign. It is vital to tweet Read More

Introducing new policies to ensure a safe and productive workplace makes sense on all sides.

Unfortunately, if your employees don’t know about your policies, it won’t do a damn thing to solve your company’s problems. In other words, if your employee handbook doesn’t get read, you’re fresh out of Read More

Too many people are using direct marketing techniques in an inbound marketing environment. The result is often bad sales techniques, damaged reputations and a break down of trust. Read More

Workplace competition can help make your staff more productive, more engaged and more energized. However, it can also stress them out, crush their confidence and lead to lasting resentment. Some people are naturally competitive and thrive in competitions, while others aren’t and will cringe at the Read More

Marketers are under ever-increasing pressure to deliver experiences that outsmart huge amounts of competition while achieving a positive ROI.

It’s tough, no doubt.

‘B2B trends’ articles stuffed with complex words and jargon aren’t going to help anyone, so I thought I’d do something about that Read More