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I’ve read a couple articles lately about what to measure on Facebook. Just as recently as last year, the gold standard that marketers aimed for was “likes”. But is that still the same standard now? What’s most important: likes, shares, comments? Or is it more than that? Read More

Starting a business and reinventing yourself can help pave way for a successful future. This is one of the most important steps to take towards a meaningful life. Are you ready to take the risk? Read More

Private exchanges offer a new way for US employers to provide employer-sponsored benefits that many will find advantageous. In fact the percentage of US employers considering offering a private exchange for active and/or retired employees has tripled in the past year to 56%. Read More

Is there really a way to know when you’ll earn your first dollar? If you had that information, how would you use it? Like so many things in business, we can use historical data and project from it an approximation of when your first customer will land on your website. Read More

Just like immortal swordsmen, walking the earth, we all meet at the Gathering of the search results page. Hundreds of millions of times each day, Google is showing top 10 lists. And there’s only one spot at the top of Google for a given phrase. There can be only one… Read More

As you’ll already be aware, employees who are unhappy can start to lose motivation, which has a negative impact on productivity levels. If you want to sustain a successful business, then it makes a lot of sense to concentrate on keeping employees happy. Read More

Managing the employees in your workplace effectively necessitates that even the smallest of businesses set up work rules. Work rules protect your business and your workers and if correctly implemented and executed, create and maintain a better work environment for all.

Having formal work rules i Read More

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. Read More

Learn how to talk to investors like a pro and get funding — speak their language, understand what they want to hear, and tailor your presentation appropriately. Read More

Whether you’re in your first year of small business ownership, or your 20th, staring down the face of a looming (and rapidly approaching) tax season deadline can be intimidating. Fortunately, a little preparation, making yourself informed, and knowing how to reach out to the experts can streamline Read More