BizSugar.com › User › Fenessy › Voted

Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything. Read More

A very useful overview of outsourcing as an option for new or existing small businesses. Read More

An interview with Seth Godin in which he explains the importance of knowing when to quit. Of course, it's not really about quitting. More like "don't get started unless you're willing to sacrifice and go all the way not matter what." It also seems to be able weighing possibilities better and ignoring all but the low hanging fruit (my take on Read More

New to bizsugar, I thought I'd share my experience of setting small business goals in a most unusual situation - JUST having gone bust. Hope it helps someone - new, successful or struggling. We all have challenges I hope this little tip can help with. You just need a pencil and a single sheet of paper. Read More

After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.

You have to plan your exit form a business at the beginning and shape that business so it can continue without you.

This post gets you headed in the right direction. Read More

According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers Read More

People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn't really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently, Read More

Is the economy taking it's toll on your marketig efforts? Has your marketing become old, boring, or dull? If that's the case, this article might be just the thing for you. Read more for some simple and very effective ways to breathe some new life into your marketing efforts. Read More

Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Me? I'd have Holly Buchanan and Michele Miller talk about marketing to women.

Michele's Wonderbranding and Holly's Marketing to Women Online are required reading on the subject. They've been sharing the stage in sp Read More