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Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of people to send it to can be Read More

With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences. It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts Read More

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers. Read More

Small businesses have been having increasing trouble getting loans as the credit markets have seized up. But some, such as Tio's Mexican, are finding that smaller community banks and credit unions are more open to offering financing. For one thing, many smaller lenders are in relatively strong financial shape because they didn't make the types o Read More

You were absolutely sure you had the sale, but it fell through in the end. What happened? Chances are, you didn't pre-close. Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More

The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers. Read More

When the economy seems unstable, businesspeople can feel shaky. Hysteria sets in, sending sales people, managers and CEOs running for cover, making panic moves that cause more problems than they solve. Avoid making costly mistakes by learning how to implement the top 10 tips to stay in control when your market feels out of control. Read More