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Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

When you run a business, it’s important to always keep an eye on the future if you want your business to grow and improve. Members of our small business community understand what it takes to keep businesses moving forward. Here are some of their top tips. Read More

Successful design thinking integrates an understanding of human behavior. What motivates people? How do they see themselves? What do they value? Applying core principles of the art/science of design is a good idea on different levels.

What can we learn from design about what to do to reach our g Read More

Twitter is shutting off its social media video-sharing app and platform Vine as one of the attempts to reduce its staff and expenses. The social network stated that the Vine mobile app would be discontinued “in the coming months”. Read More

Snapchat Spectacles are smart sunglasses that allow you to record 10 seconds of video from the first-person perspective. Are they cool or dumb? Read More

There’s a lot of focus on having tons of followers on social media, as well as consistent activity but how many of us really spend time leveraging our networks specifically to grow our businesses? I mean, come on: if you’ve got 10,000 social media followers (or even if you have fewer), surely they Read More

Small business owners are losing optimism and refusing to expand operations in the run up to November’s high-stakes presidential election.
According to researchers at the National Federation of Independent Business (NFIB), America’s Index of Small Business Optimism declined two-tenths of a point i Read More

If you find yourself near Virginia Tech and you see something flying above, it might not be a bird or a plane. It might actually be a burrito. Chipotle has partnered with Project Wing of subsidiary of Google’s parent company Alphabet, to test drone delivery of the tasty Mexican menu item. Read More

Michael Wood has owned Providence Homes for over 30 years now, building countless one-of-a-kind homes along the way.

How has this Texas-based homebuilder balanced his love for creativity with his commitment to managing a successful small business? Read More

17 Business experts share how small business owners can use online networking, blogging or social media to “rock their business". Read More