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I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

Now we have the disavow tool in Google Webmaster Central - but should you use it? And for what links should it be used? Read More

When it comes down to marketing to acquire new customers the key is to check out what your competition is doing and then do the complete opposite. Even if what they are doing is working for them it is vital that you still stray away from what they are doing, because the key is to stand out. One sur Read More

It is not what you say, hope, or wish – it is what you actually do on a regular basis that matters most when working towards your goals. This is congruency. Read More

As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts Read More

Is the business plan you created before you started your business something you constantly refer to, or like most people, is it something you get a good chuckle from every now and again when you’re cleaning out your filing cabinet. Read More

One of the most important things you can do is make sure that you start organizing your home business tax information, if you haven’t already. Everything runs smoother when you organize your home business taxes throughout the year. Read More

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement? Read More

Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More