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Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here's how. Read More

Even though I’d planned to stay at home while my children were young, being forced to stay home and knowing I would likely never be able to have an outside job felt stifling, like a prison. A comfortable prison, but a prison nonetheless. Read More

When we start online marketing for the first time, new marketeers often struggle both their message and marketing tone of voice. How do we say what we want to say in the right way? Read More

This article describes many of the events that occur during the summer season and provides several suggestions for additional marketing activities that can be tied to them. Read More

Marketing mistakes small businesses make often -- and how to avoid them. I've caught myself making these 3 mistakes, and see others make them as well. Read More

Brand-Blog Collaborations: how and why you used tap into the blogging community for your future marketing campaigns Read More

Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More

Business analysts and advisers often tell newly-minted entrepreneurs that when it comes time to find funding, focus on asking friends, family, and fools. The reasoning behind this wise counsel is that, if things go south with your new business, you won't be on the hook for a huge loan taken from an Read More

Deborah Sweeney – Three tips to help you enjoy your summer, and get the work done too - How to head off summer distractions Read More

For most of the risks that you face in running a small business, there tends to be a corresponding payoff that goes hand in hand with it. Business insurance will deal with some risks that can damage your company and work on ways to mitigate them, but there are more general risks that a business fac Read More