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From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

You cannot improve something that you don’t measure. While this is true, just measuring the performance of your business is not sufficient for small business owners. See why you have to manage your business in proactive manner to grow Read More

It is just over three weeks until the official start of Summer 2013. The changing of a season is a great excuse to make changes in your business that you... Read More

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges... Read More

We all know that link building is the lifeblood of getting free search engine traffic. So today we’ll focus on how to get quality backlinks to your website or blog. There’s a lot of strategies for getting quality links which I will not cover because maybe I haven’t tested them or they didn’t work f Read More

Sure, it's an unlikely source for entrepreneurial wisdom--but no less relevant. Here's what to steal from the HBO series and apply to your own company. Read More

Most business owners hate lawyers. Here are seven tips on how your small business or startup can hire a good lawyer (without losing your shirt). Read More

Working with reliable vendors is an essential part of running a profitable online store. And on the surface, the process is pretty straightforward. But there are many common mistakes that new shopowners make. Read More

Just graduated from college and looking to start your own business? With the economy still in recovery mode, many students are actively seeking an alternative to traditional post-college career paths. For those with great ideas and a desire to be their own boss (and employment generator), support i Read More

Hopefully you have a simple customer retention strategy in place. If not, then you can help ensure your customers keep buying by looking at all the touch points they can have with your business. By the simplicity approach develop process for each of the touch points to grow your business.

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