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A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More

By Rieva Lesonsky. The Great Recession technically ended back in 2009, but you wouldn’t know it from the way Americans are spending (and saving) these days. With many Americans widely feeling that “we’re not out of the woods yet,” how can your small business develop marketing messages that resonate Read More

Almost every startup is a virtual team these days, since most don’t start out with dedicated office space, and some or all members of the team work part-time or out of their own home. It’s a small world, so these team members may not even be in the same town, or the same country. Outsourcing is jus Read More

A while back I talked about how and where to find a co-founder in “For a Startup, Two Heads are Always Better Than One.” The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. Even if you are looking in all the right pl Read More

Japanese are often mystified as to why many Americans seem to not be interested in learning from past problems to prevent future ones…quite a contrast from the way many Japanese firms get all employees actively involved in improving quality. Read More

Wouldn't you love to save time and money simply by making smarter decisions while cleaning up all the loose ends? Here are 4 office processes you can optimize. Read More

Anyone who works with entrepreneurs will tell you that all are different. Some are really inventors, who view the challenges of building a business as a necessary evil. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. Some just want to Read More

There are well over 30 senior care franchise offerings in North America. it's becoming harder and harder to tell them apart. But one new one, ActiveRx is different. Read why. Read More

If you've ever wondered why content marketing has become such a hot topic then take a look at the compelling story that these content marketing statistics tell. Read More

The amount of content bombarding the average Internet user today is truly staggering and more and more of it is becoming machine generated and less personal. Nothing turns a reader off faster than some machine generated content that makes little to no sense. That is where the human factor comes i Read More