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When a great product or service isn't selling, the salesperson is probably to blame, right? Actually, that's nothing but a myth, one of many that plague the sales profession. Martyn Lewis, author of the acclaimed book "Sales Wise," shares five other myths about sales, and the realities behind what creates truly effective sales lead generation Read More

undreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter. If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful. Read More

Check out these eight social networks with more specific purposes or narrower audiences than Facebook, MySpace and LinkedIn. Read More

the author tells a story of his youth that taught him lessons that others are learning right now. Read More

The notion of a payroll tax holiday has received support from the left and the right. And it might prove a particular boon to small businesses. Find out why. Read More

President Obama is injecting some $$ into small biz. Will this work?? Does he get it? I hope so. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

A great article on learning by looking outside of our own experiences and obtaining fresh ideas to help customers. Read More

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn: Read More

Results from a survey about marketing budgets are far from pretty, but the conclusions drawn by Church of the Customer blogger Ben McConnell are downright beautiful. Numbers aside, the latest findings from the Association of National Advertisers (ANA), which surveyed its members, include the words "reducing," "eliminating," and "delaying Read More