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Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off the stag Read More

There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview (the star-ratin Read More

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times. Read More

According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most infl Read More

Being the kind of person that likes to see things from all angles, I decided to take the opposite view and look at some reasons why starting a computer business may not be such a good idea for me. Read More

Some fringe benefits--such as paid parking, retirement accounts or paid vacation--are considered standard in today's work environment. And there are others, like the availability of the company jet, that seem like they only belong in the movies. When you want to offer extra incentives or benefits to your employees, consider the following: Read More

While we're not much for motivational posters or trite slogans, this ten-point manifesto by Swiss artists Peter Fischli and David Weiss on how to work better is worth a mention. Artist Ryan Gander has a photocopy hung on the wall of his studio, and writes: Read More

Business Name Blues is a 3-part series in which I talk about the experiences I had in naming my business and give tips based on lessons I've learned in the process. Part 1 will explore choosing the business name. Part 2 looks into the online aspect of business naming. Part 3 closes with the legal and tax steps necessary to ensure your business nam Read More

Guy Kingston, successful entrepreneur and podcast presenter, discusses some sides to business life that can only be learnt through experience Read More

This article takes a look at the conflicting statistics for small business failure rates. Read More