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Believe it or not, an economic downturn is a good time to start a business. There are openings in competitive markets and breaks on start-up costs and overhead. Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Small businesses are always searching for ways to differentiate themselves. But with fewer people out buying, some of the businesses are doing whatever they think will draw in customers. Holding special events also can be far less expensive than regular advertising. And in a slowing economy, advertising and marketing budgets typically get trim Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. Read More

Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More

Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative Read More

The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l Read More

The economy pretty much stinks right now, doesn't it? But no matter what the economy is doing on any given day, your small business will not survive if you have more money flowing out of it than you do coming in. You must have a cash flow strategy for your business if you plan on staying in business. Here are some tactics to help you keep yo Read More