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By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing—especially in a sour economy—is undeniable. Read More

A recent report listed the happiest nations in the world. Guess what? The US didn't even make it into the top ten. So much for the American dream. Why are we so unhappy? Let's start by looking at the origin of the word. Happy is derived from the Icelandic word happ, meaning luck or chance. Is happiness then, by its very definition, elusive due Read More

Great reasons of how Google dominates the web Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

Why entrepreneurs aren't so optimistic about the economy. Read More

Executives from Net Impact, eBay and Timberland discuss the skills employers find desirable for positions with an environmental or larger CSR focus. Read More

We're visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are a few ideas on how to use great visuals to m Read More

Jonathan Ive, designer of the iPod and iPhone, has lost a claim for domain names carrying his name because his name is not a trade mark and because he shuns publicity. His name is not used enough in commerce to be protected, an arbitrator has ruled. Read More

Do you have visitors on your website wanting more information? If you don't provide them easy opportunities to be contacted, you might be missing easy opportunities to better engage prospects. Read More

With all the noise on the web, this presentation gives some insights as to how you can best leverage technology to monitor the online buzz around your brand. Read More