BizSugar.com › User › GPorter › Voted

True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.

That's why we are introducing the Society for Word of Mouth.... Read More

What A/B testing and multivariate testing really mean, and the implications for your test results. Read More

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions. Read More

As soon as you add the first employee to your small business, you need to start focusing on cultivating a culture of teamwork within your organization. It's much easier to maintain a true team environment when you start out on the right foot. Many business owners make the mistake of thinking that as long as their employees manage to work together Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

Lessons from Julie Clark founder of Baby Einstein and her lessons for success. Read More

Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze. Read More

People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. Here are some sites that can help you out. Read More

The salary you set must be high enough to attract top applicants but not so high that it eats into your profits or survival. With that in mind, she offers a series of tips, including these: Read More