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Don't play the public relations game the same old way. Just issuing press releases doesn't work anymore. Here are 4 top publicity tools you can use to get your small business more press coverage. Put the Internet to work to attract more PR for your products. Read More

Jerry Kalish reports on a new MetLife study that shows a vibrant, if altered, American Dream even now. Read More

When is the best time to pitch reporters? Read More

If you want something to grow, you must feed and care for it. The same rule applies to building stronger customer relationships. By offering a nuturing atmosphere both online and off, a small business can quickly build a community of devoted followers. Here's a four-step plan for growing the seed of a single interaction into a healthy, fruitful c Read More

A podcast that discusses one of the basic skills of being a great sales person: setting and reaching goals. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More

Nada Jones and Michelle Briody, the authors of Sixteen Weeks to Your Dream Business, explain the basics of networking. Read More

The number of one-person households worldwide is forecast to reach 253.8 million by 2020, making it the fastest-growing household group. The challenge for marketers is targeting an audience that covers such a wide range of ages. Here are the five key needs of single consumers that a business must take into consideration when marketing a product or Read More