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Sometimes, we tend to think of the the customer buying experience (and even their earlier experiences when we are nurturing and prospecting) as different from the customer experience, that is, how we treat them after they have purchased. To a customer, it's one continuous experience---with decision Read More

Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

Get creative ideas using simple steps discovered by advertising legend James Webb Young. Find out how to make your mind come up with a big idea! Read More

Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More

Issue: Employee retention problems which is due to a very unpredictable flow of work requiring employees to be ultra flexible with their work availability. Read More

Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superhero Read More

The quickest way to halt your company’s productivity is to stop paying your employees. Ensure you never miss a payment with these tips. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

There are many laws and regulations that impact small businesses, but how do you find out which laws affect you and what you need to do to comply? Strapped for time and looking for quick answers, many of us simply turn to Google. But how do you know the information you are getting is up-to-date, ac Read More

Companies may praise their employees' volunteering efforts, but money talks. Enter Dollars for Doers programs... Read More