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Does advertising on Facebook really work?
Yes and no. For most small businesses, probably more on the “no” side. That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. Read More

Have you ever thought about hiring a freelancer online before? If anyone could benefit from outsourcing, it would be small business owners, Lord knows us small biz owners have our plates full. Read More

Despite overwhelming support for the idea that Google’s decision was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. Read More

Want to create gorgeous graphics for your business, but don't know where to begin? There's great news! Adding eye-popping images to your unique content has never been easier. 5 simple ways to create your own graphics! Read More

"As bloggers, we want and in some cases need more eye balls on our content.

But it’s not always so easy.

And there’s a lot of bad advice around that could hurt your chances.

You need insights from the experts.

Today I have a real treat for you.

I have assembled a group of incredible Read More

Over the years, we’ve published lots of great articles on growing sales. From the archives, here are the ten most popular Tweak Your Biz articles on sales, with suggestions, tips and techniques to help you grow your business. Read More

Do you know what motivates your potential clients? Would you like to gain insight into their needs, wants and desires?

How to understand consumer behavior to better tailor your message and marketing strategy. Read More

Is your business stuck in a rut and you can’t seem to get out of it, no matter how hard you try?

It seems like the harder you push, the more money you spend…..you just can’t seem to push the business forward.

It’s not the business that’s stuck, it’s you. Read More

As a business owner, the success of your employees and your business rests on you. You are the leader, manager and role model. Your employees look to you for guidance. You set the tone and culture for your business. People want to work for people that inspire them, that teach them, that are loo Read More

Starting a new business isn’t cheap. To get the most bang for your startup buck, you’ll want to check out these four expenses that every new business can live without. Read More