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Often you hear using simplicity in the marketing of your business is difficult. It can be if you look at the whole picture and think of all the possible changes you need to make. But if you chunk it down and do it one step at a time it is suddenly less daunting.
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People do things to their customers online that they would never do to them in real life. Would you force a customer to look at a 15 second video before being allowed to enter your store? Would you hold a big, obnoxious sign up to their face in the middle of them examining your merchandise?
No? Read More

Having set working hours takes employees' focus away from accomplishing good work, this entrepreneur says. Read More

Whether you are building a business or a blog, one of the best resources that you can put at your disposal is a mastermind group. Here are 5 ways a mastermind group can benefit you. Read More

Your web site appears to be having little effect on your business, but it's helping or hurting you more than your analytics may suggest. Read More

Most businesses say that finding effective advertising platforms for their business is one of the most confusing, and frustrating parts of having their own business. Read More

Your business can live or die based on customer reviews. It’s a reality you as a business owner needs to embrace.

Whether you like it or not, the internet has given your customers a soapbox to voice their pleasure or discontent when it comes to how they feel your business treated them. Read More

How do you organize your business?
Still using file cabinets overflowing with old documents you’ll most likely never read again? I was introduced to Evernote a few years ago by a friend and fell in love with it. Read More

One great feature of WordPress is it’s use of taxonomies. Taxonomies means to group things together. In WordPress, this is primarily done through the use of Categories and Tags. Read More

In the wake of events like Monday's tragedy in Boston, it's easy to get caught up in the Twitter flurry. Just remember to tweet responsibly and respectfully to avoid a PR kerfuffle. (Epicurious anyone?) Read More