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Everyone knows about Gmail and YouTube, but I’m fairly certain you’ve never heard of this tool. And it’s one of the more useful free tools I’ve run across recently. Read More

Small businesses face continued problems in securing capital as banks are wary of taking risks, but many entrepreneurs have found the recession a good time to start a new company. Read More

One of the biggest reasons that small businesses fail is their inability to promptly collect on outstanding invoices. Without that cash coming through the business, you're exposed to all kinds of financial and operational problems. Here are some tips on getting customers to pay you on time. Read More

So let’s imagine a scenario: you’re a developer, I’m an MBA graduate. Somewhere, somehow we meet — share a beer and an awkward silence, then stumble onto an idea for the next [fill in the blank]. We decide to form a business. A few weeks pass. You’re churning out code by the bucket load. I’m fiddli Read More

There are plenty of benefits to using digital printing techniques for your marketing campaigns. Utilising modern technology, it can be particularly useful for firms that only want a small print run. Read More

‘Netnography’ is a term coined by Robert V. Kozinets (BBA, MBA, Ph.D.), an expert on social media, marketing research, innovation, and marketing strategy. The word “netnography” itself comes from “Internet” and “ethnography”. In essence, it is a set of techniques that adapt anthropological research Read More

One of the hardest challenges is competing with nationally recognized franchise chains in your industry. They often bring with them decreased operating costs, group purchasing power and streamlined marketing campaigns. Read More

Marketing automation and CRM provide benefits to both marketing and sales, but the two are better when used together. Read More

Are you still giving out boring business cards that look like something your accountant designed for you? If so, it maybe you should get with the times and create a new business card for your business. Read More

Discover deeper why your customers are buying your products and who influences them. This will surely make you become more successful in your marketing business. Read More