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The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and Read More

One of the ways to increase sales with your marketing is to offer services and products across different markets. This can look tempting, however make the wrong choice and it can be confusing for your customers and harm your business. Here are 2 tips to consider: Read More

Hitting the wall trying to get financing for your business? If your monetary needs are small, these 14 resources can help you access the money you need to start or run your small business. There are options even where poor credit and few assets are an issue. Read More

Real examples of tiny businesses successfully using Twitter to grow like "Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” “I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,” Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

Lior returns to discuss how getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. He says you can optimize your blackberry for business by boosting reception, tethering, extending battery life and apps.

"Getting the most out of your BlackBerr Read More

If you own a company, you will need to file business income tax returns. If your operate out of your home and do not have any employees besides yourself, preparing taxes just became a lot easier. That said, there is basic but important tax information you should know before getting started, includi Read More

Holding employees accountable to their assigned tasks without micromanaging is a classic workplace dilemma that can be difficult to navigate. Here are five creative solutions to keep employees accountable. Read More

We need to ask ourselves this question every time we are about to approach a prospective customer or client. Why? Because the answer will give us the ability to give the customer exactly what they need... Read More