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In the lifecycle of every startup, there comes a tipping point.

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine Read More

A productive marketing team can make the difference between a couple of sluggish articles per month (and maybe slinging a few posts over on reddit) and a fully loaded content calendar with solid strategies that actually get stuff done. Read More

Job satisfaction doesn't have to be a mystery. With these 5 tips, you can evaluate and improve your current work situation (without necessarily need to find a new job). Read More

It’s not easy staying on top of the content game. Not only do you have to write material which is consistently high quality (which can take a lot of time and effort), but you have to do so several times a week or more; even experienced teams can struggle to keep up with a demand that relentless. Al Read More

Instead of having affiliates compete with the brand’s own marketing efforts, have them complement what you do by levering their strengths and expertise. But to achieve this is it is integral, to first (a) understand affiliate marketing’s true place in your marketing mix, then (b) diversify your aff Read More

I’m not much of a designer. In fact, I’m awful at it. I am, however, interested in how it’s done. I read and write plenty about customer success; along the way, (somehow) I found Samuel Hulick’s site UserOnboard. Read More

Once you have these three elements in place, your content marketing strategy will be ready to rock and roll into the coming year. Read More

Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone.
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Ecommerce marketers are already starting to go through their Holiday marketing checklist — that is, if they’re smart. Because they know, as you should, it’s never too early to start planning. Read More

Certain aspects of working for a company—like keeping your boss happy and navigating office politics—lose their utility when you’re on your own. Here are six lessons learned by one entrepreneur who made the switch. Read More