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The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

Lisa Barone is one of the dominant thought leaders around using your content to drive traffic and sales. This is a great post.

From post: It’s hard. You know how important a blog can be to your social media efforts so you’ve dedicated real time to building it out and making it the focal point Read More