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Sometimes it is noticing the little things that can attract customers. When you focus on unmet needs of customers it can lead to new products or services. Here is one example meeting unmet needs to attract customers. Read More

When I asked readers the other week to write to me with their frustrations, quite a number replied along the lines of: What we're doing doesn't seem to be Read More

Many individuals are looking for grants or “free money” to start their business. They may have read or heard that free money for business owners exists, and how easy it is to get hold of these monies. Some have read ads, in print or on the Web, offering them information as to where to get free gran Read More

If you are ready to get the word out about your business, one of the steps that you need to do is to select the right advertising medium where you will promote your small business.

For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Inst Read More

Everyone talks about using Facebook in marketing, but what exactly should small businesses do? Just as important, what are the costs and return on investment?
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Five years ago a solid email marketing strategy combined with offline marketing endeavors—like print and radio ads—would see your small business rolling along just fine in the marketing department.

Today, however, the list of small business marketing tasks is both exhaustive and overwhelming. Read More

Lots of bloggers have blogs of their own that focus on how to make money with wordpress, writing tips and so on... Read More

While both HootSuite and Buffer may fall within the category of "Social Media Management Software" I think you'll find that there are stark differences and benefits to each. Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

Throughout the online marketing industry, there is an element of focus being dictated by recent trends and popular platforms. How does this cause issues for businesses and websites when promoting themselves online.

Includes a guide to selecting an appropriate online strategy for your business/we Read More