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In this guide, CIENCE discusses the ICP and buyer persona, the differences between them, their roles in business, and guidelines on how to create them.

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In this scenario, to grow your business and stand out from others there are many things to consider for a company such as keeping the new business trends in mind. It wouldn’t be so helpful for them to plan their further activities, goals and vision without shading light on emerging trends of 2022. Read More

How are you going to make it as a fashion blogger? It's a crowded space, but if you follow these actionable steps you can succeed. Read More

What’s the most important factor of your logo? Think about its purpose — and learn how to create a logo design that delivers value to customers. Read More

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing m Read More

Some of the most common reasons why close rates suffer, and the steps you can take to discover the root causes and eliminate them. Read More

When it comes to looking for a career change this year, you are by no means alone in your thoughts. The beginning of a new year is when people are motivated to set new resolutions and achieve new goals.

Something fresh and exciting is on the horizon, as is the opportunity to truly knuckle down a Read More

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defens Read More

With Covid-19 still active hybrid work model has become a norm for most businesses. How can you take advantage of it to reopen your office while keeping employees safe. Read More

SEO isn't getting any easier, so if you're looking for ways to generate more website traffic — location pages are your SEO goldmine. Read More